The price increase does not spare any consumer product, not even toilet paper. Its prices have risen sharply in recent months, including in discount stores.
Will the toilet paper roll soon become a luxury item? Inflation has not spared any everyday product for several months and toilet paper is no exception. It is even one of the consumer products that have increased the most. Last May, the price had already jumped 7% year on year according to NielsenIQ.
Result: the rolls of toilet paper are sold at a high price, oscillating between 4 and 6 € for twelve rolls of major brands (Lotus, Clover). Distributor brands are also affected by this price surge with prices generally between €2 and €3:
> €2.39 White mimosa *12 (E.Leclerc)
> €2.78 White classic label *12 (Intermarché)
> €2.85 Auchan pink 2 layers *6 (Auchan)
So much for basic toilet paper. If you opt for a three-ply or ultra-soft range, the private label price can approach or even exceed €4.
Are discount brands escaping the rise? Don’t be at the end of your rope: well no. At Action, pure soft pink 2-layer toilet paper sold in twelve rolls is €2.59.
Paper pulp on the rise
So how can this sharp rise in prices be explained? Interviewed recently by the magazine 60 million consumers, the General Delegate of the French Union of Cardboard, Paper and Cellulose Industries Paul-Antoine Lacour explained that “the cost of paper pulp has increased by 50% in one year”. This paper pulp circulates mainly by sea and has suffered from the rise in oil prices. And to make matters worse, the paper industry consumes a lot of gas and electricity.
Paper, transport, energy: everything is exploding
Manufacturers’ variable production costs (raw materials, energy, transport) increased by 51% in the third quarter of 2022 compared to 2020. “The increases in the costs of raw materials and energy today are considerable, unprecedented and the bullish phenomenon continues”, explains to La Dépêche the group Hygiene which is the professional union of manufacturers of articles for hygiene and wiping.
Several hygiene products impacted
This cost inflation is not just about toilet paper. Paper towels, feminine hygiene, baby diapers, incontinence products… all these products are also concerned.