Atalanta Bergamo matches will no longer be visible in France until further notice. The BeIN Sports channel, holder of the rights to the Italian football championship, reported on Friday January 20 that it would no longer broadcast the matches of the current sixth in Serie A because of its shirt sponsor, aligning on an injunction from the French authorities.
The company Plus500, whose logo appears on the equipment of Atalanta players, is in Bercy’s sights because it offers “investment services relating to risky financial contracts”.
“These advertisements are prohibited by the consumer code”, observes the Directorate General for Competition, Consumer Affairs and Fraud Prevention (DGCCRF) in an injunction taken against BeIN Sports. The DGCCRF adds that it has “ordered SAS BeIN Sports France to cease these practices”.
“To date, we have to give up broadcasting Atalanta Bergamo matches following a decision by the DGCCRF, according to which any broadcast showing one of the sponsors of this team would constitute prohibited advertising of risky financial products”explains BeIN in a message for its subscribers, published on Twitter.
Sponsor of the Chicago Bulls
Plus500 is a financial trading platform established in Cyprus. Its website is accompanied by a warning banner on the “high risk of rapid capital loss” contracts for difference (CFD), financial products classified as very risky by the French Financial Markets Authority (AMF).
Apart from Atalanta, the trading platform has also established sponsorship relationships with the Chicago Bulls NBA franchise and Legia Warsaw (Poland) and Bern Young Boys (Switzerland) football clubs.
The BeIN Sports group adds that it “is mobilizing so that its subscribers, Serie A fans, can quickly find Atalanta Bergamo matches”, without specifying how he intends to proceed. Sunday, Atalanta moves on the lawn of Juventus Turin (3e) for the 19e Calcio day.